Info Jateng Pos: Growing Organic Traffic Through Technical & Content SEO

Project Overview

Info Jateng Pos is a regional online news portal covering news and events across Central Java, Indonesia. The site was struggling with stagnant organic traffic despite publishing daily content.

Challenges

• Thin and duplicated content across category pages
• Poor crawl efficiency due to excessive URL parameters
• Missing structured data (NewsArticle schema)
• Low click-through rate despite decent impressions in GSC

What I Did

Technical Audit & Fixes

• Identified and resolved crawl waste from URL parameters via robots.txt and canonical tags
• Implemented NewsArticle and BreadcrumbList structured data across article templates
• Fixed Core Web Vitals issues on mobile — primarily LCP and CLS

Content Strategy

• Restructured category taxonomy to reduce content overlap
• Established a topical cluster strategy around key Central Java topics
• Developed internal linking guidelines for editorial team

Monitoring & Reporting

• Built a GSC-connected dashboard to track impressions, clicks, and index coverage
• Monthly reporting with actionable recommendations

Results

Within 6 months of engagement:

• +65% organic impressions vs. the prior period
• +42% organic clicks from Google Search
• Featured snippets captured for 12+ local news queries

Tools Used

Google Search Console · Ahrefs · Screaming Frog · Google Looker Studio