Profile
My journey started back in middle school, when I realized you could access
information from anywhere in the world, just by typing a keyword into
Google. That felt like magic to me. That sense of wonder also led me to
explore programming, especially web development, to understand how websites
actually work.
Along the way, I discovered my passion for reading and writing and eventually found SEO, where content and technology come together. Today, I work as an SEO Specialist, Content Editor, and Writer, helping content get seen and make an impact.
Along the way, I discovered my passion for reading and writing and eventually found SEO, where content and technology come together. Today, I work as an SEO Specialist, Content Editor, and Writer, helping content get seen and make an impact.
Education
Diploma in Publishing
2014 to 2017 at Jakarta State Polytechnic of Creative Media, Jakarta, Indonesia
Senior High School – Social Science
2012 to 2014 at SMAN 1 Gegesik, Cirebon, Indonesia
Professional Experience
SEO Content Writer at Lifepal
From Aug 2021 to June 2025
- ‣ Developing articles for Roojai.co.id and Lifepal.co.id, including both informational content and product pages.
- ‣ Managed freelance writers, assigned topics, and edited content.
- ‣ Created weekly SEO reports with insights for improvement.
- ‣ Assisted in SEO audits using tools like Screaming Frog, Ahrefs, and others.
Junior SEO Specialist at SMEBro Digital Agency
From Sep 2020 to Aug 2021
- ‣ Handled clients from Hong Kong (bestgift.com.hk & designyourown.wine).
- ‣ Conducted keyword and competitor research.
- ‣ Performed on-page optimization on Shopify and WordPress platforms.
- ‣ Managed PBNs to support client SEO needs.
Social Media Officer at Akurat.co
From Jan 2019 to Aug 2020
- ‣ Created news content and infographics for Instagram.
- ‣ Ran Facebook and Instagram Ads to help increase website traffic.
Journalist at Elshinta Magazine
From Nov 2018 to Des 2019
- ‣ Conducted interviews with business owners and company leaders.
- ‣ Wrote for Elshinta Magazine (both print and digital editions).
- ‣ Contributed articles to Elshinta.com.
Certifications
Skills
SEO Skills
- SEO Content Writing & Editing (Articles, Landing Pages, Blogs)
- Keyword Research & SERP Analysis
- Content Strategy (search intent mapping, topical clustering)
- On-Page Optimization (meta tags, headings, internal linking, etc.)
- SEO Performance Analysis using Google Search Console & Google Analytics
Technical Skills
- Basic HTML & CSS for technical SEO
- CMS: WordPress, Shopify, Custom CMS
- Tools: Ahrefs, Screaming Frog
- Basic Python (Google Colab, Streamlit)
- Google Spreadsheets & Apps Script